Valerie Kuzmenko

BalticSandbox is a startup accelerator, ecosystem builder, and educational platform for the EU venture market. Developing high fidelity business strategies & plans to ensure alignment with AC's short-term and long-term objectives

• Launch and leading of business, strategies, road maps, execution
• Legal and tax management
• Stakeholders management
• Management of scouting and preselection of project
• Mentorship and advising at VC funds and accelerators
• Coaching founders
• Enabling and investing in exceptional people who build th defining companies of tomorrow
• Evaluating of projects
• Creating and running of acceleration programs
• Ensure growth of business
• Projects efficiency management
• Analyzed the CIS market and provided sales plan, in implementation

Achievements

• Consistently delivering strong performance and significantly accelerated top-line growth across CIS business
• Substantially improve Gross Margin
• Became member of Ukrainian Venture Capital Association
• Partnered with Unit City
• Automated projects, partners and investors flows
• Implemented systemic management process and procedures

• Responsible for growth marketing and oversees 3 functions: insights, marketing and growth operations
• Insights: pipeline, modeling, research and analysis
• Marketing: paid advertising (Google, Facebook, Clutch), influencer marketing, community, social media, social media, content marketing, CRM)
• Growth ops: SEO, martech, automation and ROI analysis
• Development of competitive strategies, launch and transformation of sales and marketing, entrance of new markets: EU and the US
• Domains: IT, Telecom, EdTech, Mobile, Big Data, IoT, E-commerce, Healthcare, Automotive and Logistics
• Development of corporate branding strategy and implementation
• Business development: launch of inside direct sales from a scratch (outbound, inbound), indirect partners and agents sales, field sales B2B/B2C/Social selling
• Design and implementation of business processes at IT product outsourcing companies
• Speaker at international conferences, mentor at European accelerators, venture studios, and hackathons.

Achievements:

• More than 15 successful Go-to-Market and Growth projects in IT/Tech
• Launched marketing and sales departments, executed sustainably growing sales operations in the projects
• Reached the point of profitability in EdTech project Jamm school in 5 months
• Revenue growth + 70% at IT outsourcing company, headcount +15%.
• Increased company revenue $ 130 000 through aggressive new market strategies.

• Late stage startup in the field of research and cyber threat prevention - Cyber Security, B2B SaaS, project contract
• Spearhead marketing and business development activities to achieve breakthrough performance and acquire new business
• Built direct channels sales
• Hired, onboarded marketing, sales and PR team
• Created Digital marketing strategy
• Collaborated with multiple vendors/partners and value-added resellers to deliver the best fair market value to global clients
• Established relationships with investors and other internal and external stakeholders
• Built new company business processes, implemented data analysis and business intelligence in order to achieve strategic company goals
• Planned and developed company growth in Ukraine, EU
• Planned and launched new products with product department to update product range and repositioned for ICPs
• Developed learning and development program for training of partners` and direct sales staff
• Management of strategic, reporting and reflecting sessions

Achievements:

• Won tenders for more than 5 mln USD for B2G, SMB, Enterprise clients
• Grow revenue over $1M per year and achieved sales growth of 10% through new business acquisition and implementing growth strategies
• Participated as a speaker at International (incl. EBRD) conferences.

• Sales strategy developed, budgeting, risk management
• Developed sales organizational structure
• Sales processes automated: CRM, lead gen tools, SDR`s tools, closer's tools, analytics
• Built and managed sales, marketing, customer service Teams to meet company objectives
• Sales+Marketing, Sales+Support synchronization processes implemented,
• Reporting, planning, and forecasting
• Sales strategy developed, a structure built
• Building sales departments and processes, automated, implemented analytics
• Account-based marketing campaigns
• Entrance to European and US markets
• Built and maintained executive-level client relationships in a complex hierarchical corporate environment
• Articulate, excellent presentation and communication skills as well as strong influencing and negotiation skills to drive results
• Business management in a multi-cultural international environment.

Achievements:

• "Packaged" and launched new products
• Created a new marketing strategy in order to increase the overall reputation and awareness of the company
• Increased % of new clients, decreased Churn
• Achieved growth in profit

Achievements:

• Built 4 sales departments (English, Russian, Arabic, Spanish sp.) to cover APAC, EMEA and Americas
• System of effective sales was implemented, sales standards, scripts for different markets, mentality
• A business development strategy for the diversification of the product portfolio was developed and executed
• Monthly revenue growth of 15-17%
• Unmatched record of sustainable growth + 200% and client retention > 95%.