Olha Trofimova

• Analyzing large amounts of data to identify trends and find patterns, signals and hidden stories within data.
• Supporting and controlling entire cycle of AB experiment: hypothesis formulation, research and calculation of necessary metrics, formulation of task for development of functionality and tracking, research and interpretation of results of A/B tests, and providing insights for improvement
• Root-cause analysis on data-related system problems to recommend or execute corrective action
• CRO (search for weak points, recommendations for improvement, or testing)
• Data mining and automation of reports with Python
• Creating and developing reports and dashboards to monitor key product metrics
• Development of tool for competitive analysis for marketplace sellers
• Supporting of different teams (marketing, product) with ad-hoc and in-depth analysis
• Close cooperation with data scientists, engineers, architects, and project/product owners to understand data flow and customer needs to provide data/analysis for better decision making
• Hiring and mentoring new analysts for other teams in company
• Minor experience in data exploration using ml algorithms: regression models, tree-based models, multi-dimensional clusterization

Projects

Building an inner a/b testing platform from scratch

• managing all process
• design of ETL, data architecture of platform
• creating scripts and functions for calculation, aggregation, clining data
• creating complex dashboards both for quick and clear decision-making and in-depth data analysis
• writing detailed documentation

• Setting up analytics solution from scratch (GTM, GA)
• Target audience analysis
• Defining and setting goals (GA, GTM)
• Close cooperation with development team
• Visualization, creating KPI dashboards in Google Data Studio
• Build, analyze and optimize funnel
• Hypothesis formulation and testing
• Conversion rate optimization

• Writing scripts to calculate financial statistics for community of traders
• Building interactive graphs (Bokeh)
• Dependence analysis of time of opening transactions
• Writing content for blog posts based on research results
• Work with databases
• Analysis of behavior of traders, search for strategies leading to losses
• Work with large amount of information, processing, structuring data

• Customize analytics for eCommerce projects
• Setting up Enhanced eCommerce
• Writing scripts on R to automate reporting
• Configure funnels, goals, events in Google Analytics, Tag Manager
• Work with Google BigQuery database
• Visualization of results in Google Data Studio
• Analyzed, identified, and helped to enhance features and functionalities of various websites.
• Conversion rate optimization

Projects

multiplex.ua, lifecell.ua, gold.ua, foxtrot.com.ua, vuso.ua, 925.com.ua, med-magazin.com.ua, eldorado.ua, oh.ua

Projects

PlanetofHotels, HotelsBukovel, HotelsLvov, HotelsKiev