Summary
Work History
Education
Skills
Timeline
Serhii Tabachnyi

Serhii Tabachnyi

Content Marketing Manager
Kyiv

Summary

Specialization in buying traffic in social networks, managing companies in social networks. Skilled in FB ads., SEO, AE, AP, Pr.pro. Work with budgets of more than $ 7000-10000 per month. I know how to reduce the cost per lead and conversion.The project that I am proud of was directed to the US market. I brought up all social media from scratch, increased engagement, and generated over 500 leads every month for $ 3.40. Worked in many companies on USA, Europe and CIS markets. Worked with cryptocurrencies, services sector, show business, and a lot of other spheres. Organized the work of the team, distribute tasks between employees. Under my leadership, the team accomplishes all tasks and achieves business goals.

Work History

Content Marketing Manager

Applicature
Kyiv
12.2021 - Current

• Planning the budget of the department for the year;

• Working with blockchains, web3, NFT companies

• Conducting contests and sweepstakes;

• Working on marketing strategy;

• Working with KOLs;

• Working with designers and writers;

• Development of social. networks Linkedin, Facebook, Instagram, Telegram, Youtube, Twitter, Reddit, Discord;

• Control and management of the personnel involved in the project;

• Search and selection of personnel required for project implementation;

• Media planning;

• Development of social. networks Facebook, Linkedin, Twitter, Linkedin, Instagram;

• Setting tasks for designers and other departments.

• Development of a strategy for the development of SMM, Marketing directions;

Content Marketing Manager

CyberDogz
Kyiv
09.2021 - 12.2021

• Planning the budget of the department for the year;

• Conducting contests, sweepstakes;

• Working on marketing strategy;

• Working with KOLs;

• Working with designers, targetologist, and writers;

• Development of social. networks Linkedin, Facebook, Instagram, Telegram, Youtube, Twitter, Reddit, Discord;

• Control and management of the personnel involved in the project;

• Search and selection of personnel required for project implementation;

• Media planning;

• Development of social. networks Facebook, Linkedin, Twitter, Linkedin, Instagram;

• Setting tasks for designers and other departments.

• Development of a strategy for the development of SMM, Marketing directions;

Content Marketing Manager (project Job)

Delivers Company
Kyiv
03.2021 - 12.2021

• Planning the budget of the department for the year;

• Conducting contests, sweepstakes;

• Working on marketing strategy;

• Working with KOLs;

• Working with designers, targetologist, and writers;

• Development of social. networks Linkedin, Facebook, Instagram, Telegram, Youtube, Twitter, Reddit, Discord;

• Control and management of the personnel involved in the project;

• Search and selection of personnel required for project implementation;

• Media planning;

• Development of social. networks Facebook, Linkedin, Twitter, Linkedin, Instagram;

• Setting tasks for designers and other departments.

• Development of a strategy for the development of SMM, Marketing directions;

Head of SMM

Creative Agency
Kyiv
12.2020 - 03.2021

• Planning the budget of the department for the year;

• Conducting contests, and sweepstakes;

• Development of social. networks TikTok, Linkedin, Facebook, Instagram, Telegram, Clubhouse, Youtube;

• Control and management of the personnel involved in the project;

• Search and selection of personnel required for project implementation;

• Media planning; • Development of social. networks Facebook, Linkedin, Youtube;

• Setting tasks for designers and other departments. • Development of a strategy for the development of SMM directions;

Targetologist, SMM Manager

Front Desk Helpers
Kyiv
06.2020 - 09.2020

• Development of a strategy for the development of SMM directions;

• Planning the budget of the department for the year;

• Development of social. networks Facebookh, Instagram, Twitter, Linkedin;

• Setting up targeted advertising on Facebook, Instagram, Twitter, Linkedin;

• Lead generation;

• Work with the budget for the SMM department;

• Working with contractors, designers, programmers;

• Development and configuration of a chatbot for Facebook;

• Work with comments in all social. networks;

Targetologist, SMM Manager

Forex club
Kyiv
03.2019 - 12.2019

⦁Communication with clients in two languages

(eng + ru)

⦁Creating and posting posts to all social networks

⦁Creating conversations in the early stages

⦁Promoting the resource on forums and other sources, increasing the link mass.

Digital marketing

⦁Google ads

⦁FB ads

⦁Pixel Adjust

⦁Reduction of the cost per click to 4 rubles. (Russian rubles / click) by topic: cryptocurrencies

⦁Work with a budget allocated for promotion and conversion of more than 5.000‑15.000 $

⦁ Consistently high CTR even at high cost per click. from 0.95% to 1.7%

⦁Creating databases (traders, miners for running on advertising)

⦁Price per lead $ 8‑12 (CIS)

⦁Minimum lead closure 200 $

⦁Create Email Newsletters (Sendpulse, Mailgun, Mailchimp)

⦁Google Analytycs

⦁Yandex metric (superficial)

⦁Surface introduction to automation services (Carrot quest, Autopilot HQ)

⦁Creating marketing kits (together with the designer and layout designer in the PDF)

Head of marketing department

⦁Search and compilation of technical specifications for other users (designers, coders, layout)

⦁Order of outdoor advertising (banners, websites, YouTube) ‑ traffic from the USA and European countries.

Head of Youtube Department

OPN - Open Packaging Network
Kyiv
09.2018 - 07.2019

• Accounting and archiving of footage and mounting material.

Search and control of personnel for the period of post-production (if necessary);

• Voice footage;

• Providing the film crew with the necessary resources (selection of contractors, negotiations and conclusion of contracts with contractors, control of document flow and payments; Mounting, gluing footage;

• Monitoring compliance with the creative and technical groups of the calendar‑staged plan and budget at all stages of the project's production;

• Script preparation;

• Control and management of personnel involved in the project;

• Search and selection of personnel necessary in the implementation of the project;

• Communication with the client, finding out the needs, and tasks;

• Budgeting and calendaring plan of the project;

Head of SMM

Victorium.org Vicex.io
Kyiv
09.2018 - 07.2019

⦁Development of Whitepaper and Roadmap

⦁Regular customer support

⦁Maintaining and advertising in social networks

⦁Development of other texts for the company (News, Marketing posts)

⦁Search and cooperation with partners

⦁Attracting investors

⦁Creating Facebook Ads Campaigns

⦁Uploading material on IGTV.

⦁Control the costs of advertising campaigns.

⦁Creating micro conversions with Instagram

⦁Optimization of conversions: analytics, analysis

⦁Reduction of price per lead

⦁Create creatives using Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop.

⦁Creating creatives in different languages.

⦁Creating content on Facebook.

⦁Creating Facebook Ads Campaigns

⦁Control the costs of advertising campaigns.

⦁Creating an offer for RK.

⦁Optimization of conversions: analytics, analysis

⦁Daily control and analysis of incoming leads.

⦁Reduction of the price per lead.

⦁Work with chat bots.

⦁Create creatives using Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop.

⦁Creating creatives in different languages.

⦁Help a designer in creating creatives (generation of ideas)

Education

High School Diploma -

KNUTD, Ukraine, Kyiv
09.2015 - 01.2017

Small and Medium Business Manager

High School Diploma -

KNUTD, Ukraine, Kyiv
09.2010 - 11.2015

Organization of services for the population

Skills

Content sourcing

undefined

Timeline

Content Marketing Manager - Applicature
12.2021 - Current
Content Marketing Manager - CyberDogz
09.2021 - 12.2021
Content Marketing Manager (project Job) - Delivers Company
03.2021 - 12.2021
Head of SMM - Creative Agency
12.2020 - 03.2021
Targetologist, SMM Manager - Front Desk Helpers
06.2020 - 09.2020
Targetologist, SMM Manager - Forex club
03.2019 - 12.2019
Head of Youtube Department - OPN - Open Packaging Network
09.2018 - 07.2019
Head of SMM - Victorium.org Vicex.io
09.2018 - 07.2019
KNUTD - High School Diploma,
09.2015 - 01.2017
KNUTD - High School Diploma,
09.2010 - 11.2015
Serhii TabachnyiContent Marketing Manager