Anna Ostrianyn
Poltava
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Head of Myrhorod Regional Branch
Red Cross Ukraine
11.2023 - Current
- Enhancing disaster response capabilities by participating in 2-3 training sessions and workshops per month.
- Assisting affected communities by providing first aid, emotional support, and essential supplies during armed conflict.
- Participating in community outreach programs, promoting Red Cross initiatives and increasing public awareness of services offered.
- Contributing to success of fundraising events by organizing monthly activities, soliciting donations, and engaging with attendees.
- Coordinating with local authorities to ensure effective communication during armed conflict relief operations.
- Improving overall efficiency of response efforts through regular review and analysis of operational procedures for potential improvements.
Content Marketing Manager
Munvo
07.2022 - Current
- Utilizing analytics and site metrics to determine areas of improvement.
- Directing content of website by gathering information and integrating data from other departments.
- Launching successful digital marketing campaigns that achieved goals for increased website traffic.
- Overseeing preparation of marketing copy, images, videos, emails, and other collateral.
- Improving website visibility through development and implementation of SEO strategies.
- Leading marketing team of 3 people to develop and plan site content, layout and style.
- Creating 20+ pieces of content monthly.
- Directing marketing projects through conceptual planning, schedule management and final implementation.
Head of Marketing
Simplbit
12.2021 - 03.2022
- Created Marketing campaign for launch of new financial literacy product
- Created and Coordinated all marketing initiatives to prepare for financial literacy application launch: social media, blog, videos.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Marketing Specialist
Tempesta Media
07.2021 - 11.2021
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Created press releases and announcements, newsletter articles and website copy.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Tracked key metrics and developed spreadsheets and data models.
- Analyzed and reported social media and online marketing campaign results.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Marketing Coordinator
Plexus Media Inc
07.2019 - 01.2021
- Built, implemented and updated effective SEO strategies.
- Created social media posts for clients' accounts across all media channels (Facebook, LinkedIn, Twitter, IG)
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Engages in social media presence creation on new and emerging social media platforms
- Created dynamic written, graphic, and video content
- Created content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
- Used timelines and scheduled content to create consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits
- Updated spreadsheets, databases and inventories with statistical, financial and non-financial information
- Wrote marketing literature (copies for website, blog articles, interviews etc) to augment company's presence in market
Front Of House Assistant
Toronto International Film Festival
08.2019 - 09.2019
- Managed two cinemas in Tiff Bell Lightbox venue
- Supported, trained and assisted six volunteers
- Managed cinemas lineups to ensure excellent customer service
- Worked closely with Rush line representatives
- Followed customers concerns and dealt with unpredictable situations in timely manner
- Filled out screenings reports on daily basisEnsured that organization of private and public screenings is smooth and consistent
Government Affairs Intern
Kyiv Regional State Administration
06.2018 - 08.2018
- Issued passes for visitors to enter building
- Completed clerical tasks such as filing, copying and distributing mail
- Worked closely with secretary of Head of Secretariat of Kyiv Regional State Administration to reorganize office supplies and increase productivity
- Answered incoming telephone calls, took down messages and provided information
- Managed administrative functions, including complex calendar management with focus on proper allocation of executive availability
- Acted as liaison on meetings with foreign investors
- Greeted arriving visitors, determined nature and purpose of visit and directed individuals to appropriate destinations
Education
Bachelor of Commerce - Business Administration
York University
Toronto, ON06.2019
Film Studies Certificate - Film Studies
Ryerson University
Toronto, ON06.2019
Skills
- Leadership
- Decision making
- Creativity
- Business communications
- Problem solving
- Email marketing
- SEO proficiency
- Web Content Creation/Management
- Online Advertising
- Web Analytics
- Site Maintenance
- Project Leadership
- Wordpress
- Adobe Creative Suite
Accomplishments
Advertising Unlimited (January 2018)
Diamond Integrated Marketing Agency ( Toronto, ON)
Timeline
Head of Myrhorod Regional Branch
Red Cross Ukraine
11.2023 - Current
Content Marketing Manager
Munvo
07.2022 - Current
Head of Marketing
Simplbit
12.2021 - 03.2022
Marketing Specialist
Tempesta Media
07.2021 - 11.2021
Front Of House Assistant
Toronto International Film Festival
08.2019 - 09.2019
Marketing Coordinator
Plexus Media Inc
07.2019 - 01.2021
Government Affairs Intern
Kyiv Regional State Administration
06.2018 - 08.2018
Bachelor of Commerce - Business Administration
York University
Film Studies Certificate - Film Studies
Ryerson University
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